As indicated in the latest market research report published by IMARC Group, titled "India Q-Commerce Market Report by Product Type (Grocery, Pharmacy, Others) and Platform (App-Based, Web-Based), and Region 2025-2033," this report provides an in-depth analysis of the industry, featuring insights into the market. It encompasses competitor and regional analyses, as well as recent advancements in the market.
Market Size & Future Growth Potential:
The India Q-commerce market size reached USD 3.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 106.2 Billion by 2033, exhibiting a growth rate (CAGR) of 45.60% during 2025-2033.
Latest Market Trends:
India's quick commerce sector is undergoing a remarkable transformation driven by multiple converging factors reshaping how consumers access everyday essentials. The most significant trend is the rapid expansion into non-grocery categories, with platforms now pairing dry staples with higher-margin items such as electronics, beauty products, and lifestyle goods. This strategic diversification is lifting average basket values substantially—Blinkit's average order value reached INR 625 (approximately USD 7.60) in Q2 2024, driven by premium offerings like iPhone 16 series with EMI options through partnerships with retailers like Apple Premium Reseller Unicorn Infosolutions.
The geographic expansion beyond metropolitan centers represents another pivotal shift. Quick commerce is rapidly penetrating Tier 2 and Tier 3 cities, where rising dual-income households and supportive digital commerce policies are fueling demand. Over 60% of new e-retail sellers since 2021 have emerged from Tier 2 and smaller cities, reflecting a fundamental democratization of online retail. The government's Urban Infrastructure Development Fund (UIDF) allocates INR 100 billion (approximately USD 1.3 billion) annually to support quick commerce expansion in smaller cities, creating favorable conditions for market growth.
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Market Scope and Growth Factors:
The scope of India's quick commerce market is expanding dramatically as businesses across various sectors increasingly recognize its strategic importance in maintaining competitiveness. The market is experiencing exceptional growth driven by continuous smartphone penetration—over 750 million smartphone users now provide a substantial addressable audience for quick commerce platforms. E-commerce logistics are expected to handle 45% of India's total e-commerce volume by 2025, signaling a fundamental shift in how goods flow through the economy.
Digitalization has transformed operational efficiency and customer experience at every touchpoint. Technologies such as blockchain, artificial intelligence, and advanced automation are reshaping traditional logistics practices. These systems optimize route planning, predict demand patterns, and enable hyper-personalized shopping experiences that drive repeat purchases and customer loyalty.
The expansion into premium product categories is reshaping market perception and profitability. By 2025, premium and non-essential orders are expected to comprise 20-30% of the market's composition, reflecting a significant evolution from basic necessities to lifestyle products. This trend validates quick commerce's viability as a mainstream retail channel rather than merely a convenience supplement.
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Comprehensive Market Report Highlights & Segmentation Analysis:
Segmentation by Product Type:
- Grocery
- Pharmacy
- Others
Segmentation by Platform:
- App-Based
- Web-Based
Segmentation by Region:
- North India
- West and Central India
- South India
- East and Northeast India
Competitor Landscape:
The India quick commerce market features intense competition among well-capitalized players who continue to expand aggressively. Blinkit commands approximately 46% market share and reported Q1 FY2025 revenues of USD 113 million, representing 2.4x year-over-year growth with a workforce of approximately 7,000. Swiggy Instamart holds around 26% market share with Q3 FY2025 quick commerce segment revenues reaching USD 70 million (113% year-over-year growth), supported by a team of approximately 5,500 employees. Zepto operates over 250 hyperlocal dark stores across 10 metropolitan areas, positioning itself as the third major player. Emerging competitors including BigBasket's BB Now, Dunzo Daily, and new entrants such as Amazon Tez, Flipkart Minutes, and Myntra's M-now are intensifying competition across geographic markets and product categories. The competitive landscape is characterized by high entry barriers, sophisticated technology requirements, significant capital investment needs, and complex logistics infrastructure—factors that concentrate market share among well-funded operators while remaining fragmented at the local level.
Recent News and Developments:
- Flipkart's Strategic Expansion: Flipkart activated 200 new dark stores in April 2025 to deepen urban reach and strengthen its quick commerce footprint across major metropolitan centers.
- Amazon's Ultra-Fast Pilot Launch: Amazon launched "Amazon Tez," its 10-15 minute delivery pilot service in select Bangalore neighborhoods in early 2025, initially focused on groceries and daily essentials with plans to expand into beauty, home, and kitchen categories.
- Blinkit's Premium Category Integration: Blinkit partnered with Apple Premium Reseller Unicorn Infosolutions to offer iPhone 16 series with credit card EMI options, boosting average order values and demonstrating category expansion potential.
- Drone Delivery Innovation: Apollo Hospitals and TechEagle launched India's first 10-minute diagnostic drone delivery service in February 2025, showcasing technological innovation extending beyond traditional retail applications.
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