As indicated in the latest market research report published by IMARC Group, titled "India Air Fryer Market Size, Share, Trends and Forecast by Product Type, Technology, Sales Channel, End Use, and Region, 2025-2033," this report provides an in-depth analysis of the industry, featuring insights into the market. It encompasses competitor and regional analyses, as well as recent advancements in the market.
Market Size & Future Growth Potential
The India air fryer market size reached USD 46.12 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 79.64 Million by 2033, exhibiting a growth rate (CAGR) of 5.80% during 2025-2033.
Latest Market Trends
Health Consciousness Driving Mainstream Air Fryer Adoption
India's health landscape is undergoing a dramatic transformation, with 31% of Indians battling high cholesterol according to 2024 research by diagnostics firm Healthians, particularly among the 34-54 age group (34.5% prevalence). A Lancet study revealed that 70% of urban Indians are overweight, while one in eight individuals is classified as obese. These alarming statistics are catalyzing consumer behavior shifts toward health-conscious cooking alternatives, making air fryers increasingly attractive as practical solutions for reducing oil consumption and preparing healthier meals.
The post-pandemic era accelerated wellness consciousness significantly, particularly among millennials and Gen Z who prioritize fitness-first lifestyles and home-cooked healthy meals. Urban consumers increasingly recognize air fryers as essential kitchen investments for managing dietary goals without sacrificing culinary enjoyment or convenience. This health-driven motivation extends beyond early adopters into mainstream demographics, creating sustained demand across diverse income levels and geographic regions.
Domestic Manufacturing Expansion and Government Support
India's domestic air fryer manufacturing capacity is expanding significantly, supported by favorable government initiatives promoting electronics manufacturing and export competitiveness. In January 2024, Versuni India established a new production facility in Bavla near Ahmedabad, marking Philips' first air fryer manufacturing operation in India. This strategic domestic production investment demonstrates global brand commitment to the Indian market and supports local employment, cost competitiveness, and supply chain resilience.
The Modified Electronics Manufacturing Clusters (EMC 2.0) Scheme and government initiatives promoting electronics manufacturing are attracting international manufacturers to establish Indian production operations, reducing import dependency and creating cost advantages supporting market expansion. India's electronics exports reached approximately USD 80 billion in fiscal year 2021-22, with projections reaching USD 120 billion by 2026. This manufacturing ecosystem strengthens India's position as a competitive electronics destination, supporting air fryer industry growth through cost advantages, local sourcing, and employment creation across manufacturing and distribution networks.
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Market Scope and Growth Factors
India's air fryer market expansion reflects fundamental transformations in consumer healthcare priorities, lifestyle modernization, and kitchen appliance expectations. Rising disposable incomes among India's expanding middle class have created purchasing power for premium kitchen appliances, while urban expansion and fast-paced professional lives drive demand for convenient, time-saving cooking solutions. The convergence of health consciousness, lifestyle modernization, technological accessibility, and retail infrastructure democratization creates powerful market tailwinds supporting sustained growth across multiple consumer segments and geographic regions.
Government support for domestic manufacturing through EMC 2.0 and electronics export initiatives strengthens supply-side capabilities while reducing product costs, supporting market accessibility across income levels. The strategic focus on manufacturing competitiveness positions India as a global air fryer production hub, supporting not only domestic market growth but also international export opportunities.
Rising awareness of lifestyle diseases including obesity, diabetes, and cardiovascular conditions is accelerating consumer investment in healthier cooking alternatives. Air fryers offer tangible health benefits through reduced oil consumption, making them functional investments in personal wellness rather than discretionary luxury purchases. This health-driven motivation supports counter-cyclical market resilience across economic cycles.
Commercial segment opportunities, particularly through QSR expansion and cloud kitchen proliferation, create sustained demand beyond residential consumer segments. The appeal to health-conscious consumers seeking restaurant-quality prepared foods with reduced fat content creates structural market drivers supporting long-term commercial adoption growth.
Comprehensive Market Report Highlights & Segmentation Analysis
Segmentation by Product Type
- Drawer
- Lid
Segmentation by Technology
- Digital
- Manual
Segmentation by Sales Channel
- Supermarkets/Hypermarkets
- Multi-Branded Stores
- Exclusive Stores
- Online
- Others
Segmentation by End Use
- Residential
- Commercial
Segmentation by Region
- North India
- South India
- East India
- West India
Competitor Landscape
The report provides an in-depth examination of the competitive landscape, including thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, competitive dashboard, and company evaluation quadrant. The report includes detailed profiles of major industry participants, offering insights into their market positioning, strategic initiatives, and competitive advantages in India's dynamic air fryer sector.
Recent News and Developments
- Philips Establishes India Manufacturing in Bavla (January 2024): Versuni India, parent company of Philips Domestic Appliances, announced a new production facility in Bavla near Ahmedabad, marking the company's first domestic air fryer manufacturing operation in India. This strategic investment demonstrates Philips' long-term commitment to the Indian market and supports local manufacturing ecosystem development through employment creation and supply chain integration.
- Philips Signature Series Airfryer HD9867/90 Launch (April 2024): Philips introduced the Signature Series Airfryer HD9867/90 featuring Smart Sensing Technology, Rapid Air Technology, Fat Removal Technology, and XXL capacity. The appliance incorporates Smart Chef Programs delivering precision cooking, touchscreen controls, and advanced automation appealing to premium-segment urban consumers prioritizing technology and convenience.
- Stovekraft Stellar Air Fryer Launch with Advanced Technology (October 2024): Stovekraft launched the Stellar Air Fryer featuring transparent glass top for live meal monitoring, bladeless air frying technology achieving 96% fat reduction, AirWhirl technology ensuring uniform cooking, 8 pre-set modes, and 5.5L capacity. The comprehensive accessory ecosystem including rotisserie attachments and multi-layer racks demonstrates multi-functional positioning appealing to space-constrained urban households.
- Xiaomi Air Fryer 6L Launch (June 2024): Xiaomi launched the Xiaomi Air Fryer 6L, expanding its air fryer product portfolio. Featuring new Touch Control Panel with 6 pre-set quick recipes, manual temperature and timer settings, and OLED display technology, the launch demonstrates emerging manufacturers' commitment to product innovation and competitive market penetration targeting tech-savvy price-conscious consumers.
Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/india-air-fryer-market
Key Highlights of the Report
- Historical Market Performance
- Future Market Projections
- Impact of COVID-19 on Market Dynamics
- Industry Competitive Analysis (Porter's Five Forces)
- Market Dynamics and Growth Drivers
- SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- Market Ecosystem and Value Creation Framework
- Competitive Positioning and Benchmarking Strategies
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Note: Should you require specific information not included in the current report, we are pleased to offer customization options to meet your needs.
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