According to IMARC Group's report titled “India Green Tea Market Size, Share, Trends and Forecast by Type, Flavour, Distribution Channel, and Region, 2025-2033", the report offers a comprehensive analysis of the industry, including India green tea market growth, share, trends, and regional insights
How Big is the India Green Tea Industry?
The India green tea market size reached USD 664.40 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,158.98 Million by 2033, exhibiting a growth rate (CAGR) of 5.91% during 2025-2033.
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India Green Tea Market Trends:
The India Green Tea Market is witnessing a steady shift as consumers increasingly align their beverage choices with health, wellness, and mindful living across India. One of the most visible trends is the rising preference for natural and minimally processed green tea varieties that retain antioxidants and functional benefits. Urban consumers are exploring diverse formats such as loose-leaf green tea, tea bags, instant mixes, and ready-to-drink options, driven by convenience and evolving consumption habits. Flavor innovation is another important trend, with blends infused with herbs, fruits, spices, and botanicals gaining popularity among younger and first-time users.
Moreover, premium and organic green tea offerings are attracting health-conscious buyers who value quality, traceability, and clean labeling. Brands are increasingly highlighting sourcing regions, processing methods, and nutritional benefits to build trust and authenticity. In addition, digital retail channels are reshaping purchasing behavior, allowing consumers to access niche brands, compare products, and read reviews before buying. Wellness influencers and nutrition experts are also playing a key role in shaping awareness and trial. The India Green Tea Market is further seeing increased use of sustainable packaging and ethical sourcing narratives. Overall, these trends reflect a market that is becoming more health-driven, premium-focused, and lifestyle-oriented.
India Green Tea Market Growth Drivers:
Additionally, the expansion of the India Green Tea Market is supported by strong health, demographic, and retail-related growth drivers. Rising awareness about lifestyle-related health concerns such as obesity, diabetes, and cardiovascular issues is encouraging consumers to replace sugary beverages with healthier alternatives like green tea. Moreover, increasing disposable incomes and a growing middle-class population are enabling higher spending on wellness-oriented food and beverage products. In addition, changing daily routines, work-from-home culture, and increased focus on self-care are boosting regular green tea consumption. The India Green Tea Market also benefits from the country’s strong tea cultivation base, which supports domestic production and product innovation.
Expanding organized retail, including supermarkets, specialty health stores, and online grocery platforms, is improving accessibility and visibility of green tea products across cities. Furthermore, growing acceptance of functional beverages among younger consumers and fitness enthusiasts is widening the consumer base. Marketing campaigns emphasizing detox, immunity support, and mental well-being are reinforcing purchase intent. Increasing availability of affordable entry-level products alongside premium variants is also lowering adoption barriers. Collectively, these growth drivers are creating a favorable environment for sustained market development, supported by health awareness, evolving lifestyles, and expanding retail infrastructure.
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Comprehensive Market Report Highlights & Segmentation Analysis:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest India green tea market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Type Insights:
- Green Tea Bags
- Green Tea Instant Mixes
- Iced Green Tea
- Loose Leaf
- Capsules
- Others
Flavour Insights:
- Lemon
- Aloe Vera
- Cinnamon
- Vanilla
- Wild Berry
- Jasmin
- Basil
- Others
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Specialty Stores
- Convenience Stores
- Online Stores
- Others
Regional Insights:
- North India
- South India
- East India
- West India
Competitor Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
Other key areas covered in the report:
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Market Dynamics
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
- Top Winning Strategies
- Recent Industry News
- Key Technological Trends & Development
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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