According to IMARC Group's report titled "India Beauty and Personal Care Market Size, Share, Trends and Forecast by Type, Product, Distribution Channel, and Region, 2025-2033", the report offers a comprehensive analysis of the industry, including market share, India beauty and personal care market report, share, and regional insights.
How Big is the India Beauty and Personal Care Industry ?
The India beauty and personal care market size was valued at USD 28 Billion in 2024 and is projected to grow to USD 48.3 Billion by 2033, with an expected compound annual growth rate (CAGR) of 5.60% from 2025 to 2033.
India Beauty and Personal Care Market Trends:
The India beauty and personal care market is also entering an era of authenticity and conscious consumption, with a digitally savvy consumer, mindful of clean beauty labels. As consumers in this category are becoming increasingly discerning, they are more cautious of product labels which have harmful chemicals and parabens and are increasingly opting for natural, organic, and sustainably sourced products. With the growth of Ayurveda and herbal products, which are seen as more 'holistic' and 'customary' thus representing time-tested efficacy, personalization of beauty products has been on the rise. It has also led to hyper-personalization, where brands now use artificial intelligence and algorithms to recommend products, offer beauty consultations and hand blend skin-care products.
Social media and beauty influencers continue to influence purchases and aid in the rapid growth of many niche product categories such as K-beauty inspired serums, beauty multi-tasking makeup and dedicated hair care regimes. D2C (Direct-to-Consumer) brands have also emerged as a key trend, as flexible, homegrown brands build a relationship directly with customers and solve their unique value propositions through a more direct and engaged communication and community structure. Transparency throughout the sourcing and sustainability process is the new norm, but brands need to show expertise and authority in the way they talk about their brands and organize their supply chains to foster trust among consumers.
Request Free Sample Report: https://www.imarcgroup.com/india-beauty-personal-care-market/requestsample
India Beauty and Personal Care Market Scope and Growth Analysis:
Strong demographic, economic and infrastructural trends are expected to drive the India beauty and personal care market into a prolonged growth phase. An emerging demographic of young and increasingly affluent Indians led by rising disposable incomes available to a growing population offers large growth opportunities for discretionary spending on premium and experimental self-care products. Rapid urbanization, exposure to global beauty standards and grooming culture, and the spread of affordable internet and smartphones drive this. These elements have made the country more accessible by democratizing beauty content access, e-commerce and digital payment platforms, and access to a variety of products in Tier 2 and Tier 3 cities.
Furthermore, the rising female workforce contributes toward the industry's growth. More women are financially independent and are looking for professional beauty solutions. Since the pandemic's start, consumer habits changed in ways likely to be permanent a rise in demand exists for hygiene products therapeutic and wellness-focused personal care items deliver health benefits beyond a visual effect. Multinationals and a broad base of home-grown businesses innovate in product, packaging, and marketing, and the sector picks up changing trends with enough agility to guarantee its long-term future growth across the global market.
Recent key developments in the India Beauty & Personal Care Market
- FSN E‑Commerce Ventures (Nykaa) posted a 61% increase in quarterly profit (for the quarter ended Dec 31, 2024), driven by strong demand for premium beauty products on its platform. Reuters
- Insight: Premiumisation is realising higher margins; e-commerce is proving a lucrative growth channel.
- Implication: Brands and analysts should focus more on premium segments and digital-first routes.
- The GST Council in India slashed the GST rate on several personal care items (shampoo, toothpaste, hair oil) to 5% as part of restructuring a two-slab tax system. The Economic Times
- Insight: Tax easing makes everyday hygiene and personal-care products more affordable.
- Implication: Could drive volume growth in mass segments; compress margins for producers unless costs are optimised.
- Colorbar, a domestic cosmetics brand, is planning an IPO in early 2027 after doubling its revenue in the financial year starting April 2025 and is also expanding exports (targeting 25 % of revenue) to the US and Middle East.
- Insight: Domestic brands are scaling up rapidly, becoming not just regional players but aiming global.
- Implication: Competitive pressure will increase in the Indian market; domestic players will need to differentiate via innovation, branding, export capabilities.
- Hindustan Unilever (HUL) announced the appointment of Priya Nair as its new CEO & Managing Director from August 1, 2025. She brings nearly 30 years of experience, especially in beauty & wellbeing segments.
- Insight: Leadership shifts in major companies signal strategic focus on beauty/personal-care (BPC) growth in India.
- Implication: Established FMCG players are reinforcing their BPC credentials; expect more capital, R&D, and brand-building.
- Nykaa (in collaboration with Snapchat) launched the “Snap Star Beauty Incubator Program” targeting Gen Z beauty creators across India.
- Insight: Marketing and engagement models are shifting—creator-led, social-native strategies are becoming key.
- Implication: Brands must engage younger consumers via creators, platforms and novel formats rather than just traditional advertising.
By the IMARC Group, the Top Competitive Landscapes Operating in the Industry:
- Avon Products Inc. (Natura & Co Holding S.A.)
- Beiersdorf AG
- Colgate-Palmolive Company
- Coty Inc.
- Hindustan Unilever Limited
- Kao Corporation
- L'occitane India
- L'Oréal S.A
- Revlon Inc.
- The Estée Lauder Companies Inc.
- The Procter & Gamble Company
Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/india-beauty-personal-care-market
India Beauty and Personal Care Market Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest India beauty and personal care market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Analysis by Type:
- Vegan
- Organic
- Inorganic
Analysis by Product:
- Skincare/Sun Care
- Hair Care
- Makeup and Color Cosmetic Products
- Deodorants/Fragrances
- Others
Analysis by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacies and Drug Stores
- Online Stores
- Others
Regional Analysis:
- North India
- West and Central India
- South India
- East India
Ask Analyst For Customization: https://www.imarcgroup.com/request?type=report&id=4210&flag=C
Other Key Points Covered in the Report:
- COVID-19 Impact on the Market
- Porter's Five Forces Analysis
- Strategic Recommendations
- Market Dynamics
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
- Top Winning Strategies
- Recent Industry News
- Key Technological Trends & Development
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-201971-6302