India Lingerie Market 2025-2033

According to IMARC Group's report titled "India Lingerie Market Report by Product Type (Brassiere, Knickers or Panties, Shapewear, and Others), Material (Cotton, Silk, Satin, Nylon, and Others), Price Range (Economy, Premium), Distribution Channel (Mass Merchandizers, Specialized Stores, Online Stores, and Others), and Region 2025-2033", the report offers a comprehensive analysis of the industry, including India lingerie market outlook, share, trends, and regional insights.

How Big is the India Lingerie Industry ?

The India lingerie market size was valued at USD 5.4 Billion in 2024 and is projected to grow to USD 12.0 Billion by 2033, with an expected compound annual growth rate (CAGR) of 8.40% from 2025 to 2033.

India Lingerie Market Trends:

The India Lingerie Market is witnessing a rapid transformation, driven by evolving fashion consciousness, body positivity, and rising female workforce participation. Modern consumers are prioritizing comfort, fit, and aesthetics, moving beyond functional innerwear to expressive, style-oriented choices. Moreover, the growth of e-commerce platforms and D2C brands has revolutionized accessibility, enabling customers to explore diverse collections across price segments. Additionally, influencer marketing and digital campaigns are normalizing conversations around intimate wear, breaking long-held taboos in Indian society.

In addition, the popularity of premium and athleisure lingerie lines—such as sports bras, bralettes, and shapewear—is gaining momentum among younger consumers. Sustainable and eco-friendly fabrics, including bamboo and organic cotton, are becoming key selling points as environmental awareness rises. Furthermore, inclusivity in sizing and design innovation is redefining brand loyalty. Together, these trends underscore a vibrant, confident, and fashion-forward market where comfort meets empowerment.

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India Lingerie Market Scope and Growth Analysis:

Several structural factors are fueling the steady expansion of the India Lingerie Market. Rising disposable income, urban lifestyle shifts, and exposure to global fashion trends have significantly influenced purchasing behavior. Moreover, the growing number of working women and the surge in modern retail outlets have enhanced both visibility and accessibility for lingerie brands.

Additionally, digital-first startups are offering personalized fittings, subscription boxes, and easy return policies—improving customer experience and engagement. In addition, awareness of health and hygiene, particularly in smaller cities, is stimulating demand for quality products. The expansion of organized retail and the influence of international collaborations are boosting product innovation and competition. Furthermore, the penetration of tier-2 and tier-3 markets with affordable yet stylish designs is opening untapped growth avenues. Together, these drivers ensure that India’s lingerie segment continues to evolve into a mainstream, aspirational, and innovation-led fashion category.

India Lingerie Market Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest India lingerie market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Breakup by Product Type:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

Brassiere represents the most widely used product type

Breakup by Material:

• Cotton
• Silk
• Satin
• Nylon
• Others

Cotton holds the majority of the market share 

Breakup by Price Range:

• Economy
• Premium

Economy holds the majority of the market share

Breakup by Distribution Channel:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

Mass merchandizers holds the majority of the market share 

Regional Analysis:

• North India
• West and Central India
• South India
• East India

North India exhibits a clear dominance, accounting for the largest India lingerie market share 

Competitor Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Other Key Points Covered in the Report:

• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Market Dynamics
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
• Top Winning Strategies
• Recent Industry News
• Key Technological Trends & Development

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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